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Business Plan-Development of an online fitness service Essay

Field-tested strategy Development of an online wellness administration - Essay Example A greater level of their own commitment is put res...

Wednesday, February 19, 2020

Evolution of Management Theory Case Study Example | Topics and Well Written Essays - 1500 words

Evolution of Management Theory - Case Study Example Classical theory is essentially a grouping of similar ideas on the management of organizations that developed in the late 1800’s and early 1900’s.This theory contains three general branches.Quintessentially, the theory emphasizes on economic rationality of the individual employee at work. The Rational economic view was based on the ideas if the 18th-century economist, Adam Smith. According to this school of thought, people are motivated by economic gains, therefore they key to drive employees was a monetary reward. Another noteworthy development of the classical period was the introduction of scientific management.F W Taylor is known as the father of scientific management. His contribution to the practice of management is widely recognized. Taylor was the first one to introduce a scientific approach to the study and practice of management. The essence of scientific management can be encapsulated in the following four ideas: 1. Each job should be divided into parts and a scientific method for performing each part should be determined. 2. The method of recruiting and training employees should be scientific as well. 3. Co-operation between the workers and management was regarded paramount to achieve a desirable outcome of the tasks performed. 4. Lastly, an emphasis was laid on the idea of division of labor.Managers were to supervise, plan and instruct whereas the workers were expected to carry out the execution part. Further on, Frank and Lillian Gilbreth refined Taylor’s methods. 's methods. They were also pioneers in the field of management and their most important contribution is the time and motion series and emphasis on improving efficency.The components of time and motion series are-break down each action into elements, find better ways to perform it, reoraganize each action to be more efficient. The Gilbreths also studied fatigue problems, lighting, heating and other worker issues. Administrative principles: Another group of classical theorists dealt with the operations of an organization as a whole unlike the aforementioned pioneers who focused mainly on individual workers. The Administrative theorist sought the most optimum way to combine jobs and people into an efficient organization. One of the forerunners of

Tuesday, February 4, 2020

Is the hotel postmodernist Essay Example | Topics and Well Written Essays - 1500 words

Is the hotel postmodernist - Essay Example The reason I like Atlantis, the Palm hotel Dubai is due to its ideal location and huge infrastructure. It’s not only the building, the architecture and the interior of the building that enchants my soul but the location and the theme of the hotel mesmerize me. The entire hotel is based on a resort theme; a world surrounded by water and marine life as well as it provides a world of recreational activities for the people staying on board which makes it different from other hotels all around the world. It is a post modern hotel as mentioned earlier that it is a 5 star resort which is surrounded by Aquaventure themed water park on 40 acres. The hotel also has a conference center for high end executive class meetings and conferences. What makes this hotel interesting is the presence of Dolphin Bay which gives a lifetime opportunity to the guests to swim and play with dolphins while enjoying their stay at hotel. Each corner of the hotel represents the unique taste of Arabia with the sea-facing sights and an insight to marine life from the corner of every wall within the hotel. Interior Design: The interior of the hotel is designed by the efforts of internationally known designers and interiors. It was a joint effort by Jeffert Beers of JBI (Jeffery Beers International) along with the skilled team of designers from David Rockwell from the Rockwell Group and Adam D. Tihany. Others including Wilson and Associates, WATG, EDSA and Wimberly have given the best of their efforts in creating an excellent masterpiece. The hotel also features the works by the world class interior artists Dale Chihuly and Albino Gonzalez. The lobby of the Royal Towers at arrival greets the tourists and the guests with its magnificent artwork and murals. The 19 meter high ceiling of the lobby welcomes the guests with splendid hand artwork painted by Albino Gonzalez; a Spanish artist. The murals on the ceilings depicts four seasons of the year along with the fine representation of solar cal endar’s development. The ceilings finely tell the story of Arabian legends and their splendor to the visitors. The entire interior of the hotel makes it uniquely different from other hotels around the world. Location Atlantis, the Palm is located at The Palm, Dubai which is an artificial sand island. The island itself is shaped like a palm tree which makes the location interesting for the visitors and the tourists. The hotel has a total of 1539 rooms. It was a huge project which cost 1.8$ billion during its construction. The relationship between the construction sector and the Dubai’s hotel industry has been extremely positive. Ideally, the Northern corridors of Dubai including its favorite tourism destinations have become the focus of modern designs. The implementation of a number of tourism concepts across the Arab Peninsula has become an answer to the country’s bristling hotel industry. The Dubai historical factor as well as the stylistic-semiotic study which covers the development of the country’s hotel architecture indicates that the focus is based on the hotel-casino complexes and the self-styled postmodernist buildings. Their impact is significant because the modernist attitude include the changing trends that mirage the International Styles and rarely defined traditional Dubai Architectures. Introduction The relatively short Dubai coastline provides a symbolic history that explains the country’s is strategically located and it has been found to be

Monday, January 27, 2020

Real Danger Men: Begin To Think Like Computers

Real Danger Men: Begin To Think Like Computers This quote by Sydney G. Harris has several connotations to it. In one view, it essentially shows that how we work, how we live and even the way we think is constrained by the tools that we use. Explaining it with a very simple example, as an adult in the world today, we do not have to write anything at all. We just type everything. So, there really is no call for proper handwriting. It is very similar to another famous quotation If you have a hammer, every problem looks like a nail. It narrows your thought. It narrows your skills and diminishes your imagination. The essential significance of this quote by Sydney G. Harris is that one should open up ones mind and realize the peril that we all face today, and not what we perceive to be the real threat. Today, the predilection is for us to think about how one day, machines and computers might be able to think like us, and the troubles that that might bring for the human race. Have we all not given a thorough thought to it after watching the Sci-fi Hollywood movies set in the 22nd century, where the true enemy of earth is the army of machines that men themselves once created? But people do not realize the real hazard that faces us today, which is that if we start thinking, behaving and acting like the machines do; it would be by far more disturbing than the former. Let us try and answer some very simple questions to understand what Mr. Harris is all apprehensive about. What is that inimitable human trait that we stand to lose and in the process become like machines? What is it that separates humans from computers? Is it our ability to think? Or is it our ability to comprehend and learn? As quoted by Edsger W. Dijkstra The question of whether computers can think is just like the question of whether submarines can swim. They do not do it on their own, but it solves the purpose. With the development of expert systems and advanced technologies, machines do now think by themselves and learn on their own. So, what is the fine line between humans and machines? May be it is our ability to feel, to imagine, to be intuitive and to have emotions. As Albert Einstein once said, Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to k now and understand. Let us look at the difference between this imagination, intuitiveness and facts, the knowledge accumulation. Blaise Pascal was one of the very famous physicist, mathematician and philosopher, who also invented the first digital computer to add or subtract up to eight digit numbers. One of his most famous works is called the Pensà ©es, explained the distinction between the spirit of geometry and the spirit of finesse, the difference between machines and humans. The key distinction between these two modes of according to Pascal is that while the spirit of geometry analyses observable facts into clearly definable elements and uses deductive reason to construct a system of knowledge and rules based on meticulous attestation, the spirit of finesse concerns ideas and perceptions which cannot be precisely defined or broken down into parts, and uses instinctive reason to make sense of the relevant phenomena as a whole. Furthermore, the spirit of finesse results in imperfect opinions about which intellectual people may from time to time argue. A computer thus, works as a spirit of geometry and humans as a mix of the spirit of geometry and the spirit finesse which gives them the ability to reason logically and also to have an intuitive mind, which has a suppleness of contemplation for things it loves. Such a brain is accustomed to adjudicate at a single glance and that too tacitly, without mechanical rules. For example, Einstein did not uniquely possess any piece of information that was not accessible to physicists of that era when he developed the theory of relativity. He merely deduced the same existing facts in a completely different manner, and then made testable prophecies on the basis of them. This explains another of the very famous quotes by Albert Einstein Laws are only reached by non-logical methods. To make a law one has to have an intellectual love of the subject. We may now deduce the apprehensions of Mr. Harris. While the mechanical thinking of computers implies that every predicament has a definite and clearly definable solution, still not all the human thinking can be equated with problem-solving. There are no set rules and theorems which can logically conclude many important questions that confront us in the human life What is religion?, Does God truly exist?, How should one choose a career path?, Am I truly in love? These questions do not have unambiguous solutions, but these queries are difficulties that require thoughtful illumination. [Richard Van de Lagermaat, 2002] The danger of losing our humanly thoughtful illumination is very evident in todays world. Apart from the example of using computers for writing, we can deduce from the classroom teachings, how we lay heavy importance on facts and information. Every school focuses on a truck load of information which is stormed into the young brains. We inculcate the substance of logic in our children at a tender age, thus, taking away the essentials that make them more human than anything else, the originality in thinking, in perceiving, in imagining all by them themselves. A quote from Charles Dickens novel, Third Times strengthens this school of thought: Facts alone are wanted in life, Plant nothing else, and root out everything else. You can only form the minds of reasoning animals upon Facts; nothing else will ever be of any service to them. It shows the direction that we are moving. But this is not the lone want from our life and our education. It is also a must to understand how to think intelligently on the basis of raw facts, make consequential connections between them, and come up with imaginative original ideas. The above discussions pose computers as an evil creation of humans. Does that mean that computers are truly an iniquity? Are they destroying the very nature of mankind? Evidently and quite rightly it is untrue. According to some researchers, programs such as clip art and Microsoft Word encourage creativity in children by making it possible for them to write and edit documents without getting encumbered with the mechanics of handwriting and spelling [Provenzo,1999]. The computer is thus, not evil unless it is used as an alternate to learn the fundamentals, such as writing, reading and basic mathematics. The time that we become dependent on computers and start using it as our numero uno resource of education, we lose the basics which build everything else. This is when we lose our creativity, originality and narrow our thinking to programmable machines. Thus, this quote expresses an extraordinary message, that even though technology is highly advantageous and it truly makes our life a lot easier for us, if used incongruously, it is also as devastating as it is obliging. For example, a car is surely is a faster and more comfortable way of commuting from one place to another, especially over long distances. And with time, it has only improved to better suit the needs and comfort of ours. However, while exploiting the luxury and ease, we tend to become so used to this comfort that we start neglecting the very nature of ours, walking, as and when possible. From the very first word to the last one in this quote, Sydney G. Harris is trying to differentiate between a humans lifestyle and a computers lifestyle. By saying that men will begin to think like computers, he indicates that our future is likely to be lazy because this is what the tool all of us use gives us. Computers are out hammers which drill all the nails by themselves. It give s us shortcuts for all the problems we feed it; it does things the easy way. The same implies to any other technology. Consider the following questions. Has Google made us lazy? Are Facebook friends our true friends? Are we more efficient when we are multi-tasking on our android and windows hand-held devices? We need true answers to all these questions. What we need is a real-time realization, a quick snap back to the time when we did not have all or any of this. That time, we used to read in libraries to find out about people, places and things and in this process used to learn more in the library than what we do through Google, just the overview. We used to be close to our dear friends and met them often, confided in them instead of dropping a virtual hippopotamus on them through Facebook. We used to be more focused. We used to have more time than we seem to have right now with all the technology and we thought multi-tasking was saving us all the energy and time in the world. We used to be healthier than we are. We used to go out and play under the sky on a green earthly carpet of grass instead of building virtual farms, cities and caring for pets that did not exist. We need a quick consciousness, to apprehend that we live inside a computer now. We have our own virtual lives and cities and events, all inside a computer. And between this entire clamour, we are forgetting how it felt to be real, to be human. Through this quote, Mr. Harris is trying to turn us around to face the real danger and make us understand that, in fact, we are losing our inherent humanness. He is trying to alarm us that if we humans continue on this path to think, act and behave like computers, the consequences will be far more severe. The author of the quote has surely achieved his ambition by saying this quote. John F. Kennedy once said Man is still the most extraordinary computer of all. The discussions surely suggest that we may not be far from the time when this quote becomes the unintended reality of the human race and we are all reduced from the most extraordinary creature to have walked the planet, to the most extraordinary computer to exist. To conclude, in this progressively more computer subjugated and fact-driven world, as the quotation by Sydney G. Harris suggests, the real danger is not that machines would start thinking like humans, but neither is it that humans will start thinking like machines. The biggest concern is that humans will stop thinking like humans do. We will lose the very innate nature that makes us humans. We face the hazard that people begin to think solely like computers and that we lay more value to technical proficiency than astuteness, and mathematical calculations than sound acumen. We live in virtual lives and in process forget the wonder of natural life we have been bestowed by the almighty. We are succumbing into our own trap, into our own creation. Hence, following the theory of Pascal, we must inculcate from childhood in our students, not merely the spirit of geometry, but more importantly, the more difficult and ever so obscure, the spirit of finesse.

Saturday, January 18, 2020

Marketing Communication McDonalds

McDonald's Corporation is the world's largest fast food chain, selling primarily hamburgers, chicken, french fries and carbonated drinks; and more recently salads, fruit and carrot sticks. The business was founded in 1940 with a restaurant opened by siblings Dick and Mac McDonald. It was their introduction of the â€Å"Speedee Service System† in 1948 that established the principles of the fast-food restaurant. However, the company today dates its â€Å"founding† to the opening of CEO Ray Kroc's first franchised restaurant, the company's ninth, in 1955. He opened his first McDonald's in Des Plaines, Illinois in April 1955 (Wikipedia).McDonald’s is one of the world’s largest brand for a reason. They take marketing communications seriously. McDonald’s spends billions of dollars with outside advertising and promotional agencies to communicate to its customers. According to Allison Perlik (2005), McDonald’s relies highly on targeted advertising an d marketing communications and this is a central reason it is one of the world’s best-known brands. San Francisco-based researcher Interbrand ranked it 7th among the 100 most powerful brands in the world last year. It values the McDonald’s brand at $25 billion, up 1% (and up one notch in the ranking) from 2003 thanks to the chain’s sales rebound (Perlik, 2005).McDonald’s has had its deepest impact as a marketer has been through the variety of its messages to consumers. Larry Light’s (McDonald’s Global Marketing Officer) term for the company’s marketing strategy is â€Å"brand journalism† which means telling different stories to several demographic groups through a variety of media, while ensuring that all those communications reinforce a single brand image. For decades, McDonald’s has simultaneously addressed kids, teens,Marketing Communication McDonalds  adults, moms, parents, grandparents, African Americans, Latinos, Asians and others with marketing meant to connect the brand with people’s lives (Perlik, 2005).The most recent campaign the fastfood giant deployed is i'm lovin' it. According to Wikepedia, this is an international branding campaign by primarily aimed at people aged 15-24. It was created by Heye & Partner, a longtime McDonald's agency based in Unterhaching, Germany, near Munich, and a member of the DDB Worldwide Communications Group, Inc. It was the company's first global advertising campaign and was launched in Munich, Germany on September 2, 2003, under the German title ich liebe es.The English part of the campaign was launched on September 29, 2003 with the music of Tom Batoy and Franco Tortora (Mona Davis Music) and vocals by Justin Timberlake in which the slogan appears used in many of the introductory spots. The campaign is proving to be successful as it is being popularly used around the globe.Another strategy the company has been carrying out is â€Å"standardizatio n†. This means replicating its menu and look across the world. But the truth is that there always has been a restlessness at McDonald’s, leading it to explore variations in both menu and building style. It started in the 1960s when Ray Kroc began installing outdoor seating in new units, transforming what had been a drive-in concept to a restaurant.Indoor seating, drive-thru windows, play areas for kids and other modifications followed. Limited-menu kiosks under such names as McSnack Spot, McTreat Spot and McStop have been tested with varying success. In the last 15 years, changes in consumer eating habits and in the restaurant industry have led McDonald’s to test some radical departures from its standard design (Perlik, 2005).Marketing Communication McDonaldsThe span of McDonald’s target market is very wide. As mentioned above, McDonald’s reaches different age brackets through the use of â€Å"brand journalism†. For instance, they had a tagli ne â€Å"You need a Break†. This is intended for adults who are busy working and are looking for a happy time, and McDonald’s delivers that. There are a number of reasons why people love McDonald’s and why they have served millions of burgers to millions of people. It could be that people still want their food fast and instantly, without sacrificing the taste, and at the same time, having fun. For the kids, they love the characters and definitely, the happy meal. This toy inside a meal is one of the most successful promotional strategies of McDonald’s.Its competitors like Carl's Jr. and Burger King have directed advertising towards a different demographic – young teenage and college-age men – with trendy, often sexualised, imagery and messages that target men's supposed desire for large, meat-filled burgers and rich, satisfying food. In 2005, for example, Carl's Jr. debuted a controversial ad featuring a bikini-clad Paris Hilton writhing sen suously on an expensive Bentley luxury car while enjoying a large burger. The ad provoked outrage from a number of groups, but Carl's Jr. sales climbed impressively (Wikipedia).Others may try but no one beats McDonald’s in being able to serve both kids and adults. The company, unlike Carl’s Jr. and Burger King, need not choose which specific market to serve. However, the culture of healthy eating is becoming a threat to fast food chains, even our giant McDonald’s. All of a sudden the country has gone into ‘health’ overdrive. The government published a White Paper called  Ã¢â‚¬Å"Choosing Health†, that revealed their plans to invest money into better advertising campaigns promoting healthy eating in children. Unsurprisingly, Z-lists celebrities jumped on the band wagon and have either released a book or a workout video (Goldie, 2006). Goldie adds that as a result of this ongoing obesity debate, McDonald's and the fast-foodMarketing Communicati on McDonalds  industry as a whole saw itself on the receiving end of negative publicity and suffered major criticism for providing unhealthy food. 2004 was the first year McDonald's announced a loss in profits, coinciding with the release of the film documentary â€Å"Super Size Me† in July. The film follows the journey of Morgan Spurlock, who set out to discover the implications of eating nothing but Maccy D's for a whole month, following three rules: he could only eat what was available, no super-sizing unless offered, and he had to eat every item on the menu at least once.Although the healthy eating trend is posing a threat to McDonald’s, Ronald and his friends are here to stay. I believe that McDonald’s marketing communications spears through this trend and reaches the hearts and palettes of millions of kids and adults worldwide through their campaigns. McDonald’s successfully gives us a reason every now and then why we should go there and bring our kids with us. It is not only food that people love in McDonald’s but the culture, feeling, and happiness that it has seeded for the past 50 years in millions of kids and kids at heart.Bibliography:Perlik, A 2005, ‘Redefining McDonald's’, Rimag.com, viewed 12 December 2006, < http://www.rimag.com/archives/2005/03a/design.asp>.Perlik, A 2005, ‘McDonald's 50th: Marketing’, Rimag.com, viewed 12 December 2006, < http://www.rimag.com/archives/2005/03a/marketing.asp>.Goldie, C 2004, ‘McDonalds, healthy eating, and the Happy Meal of the future’, Public Sphere, 12 December 2006, .‘McDonalds’, Wikipedia, 12 December 2006, .‘Im lovin it’, Wikipedia, 12 December 2006,

Friday, January 10, 2020

Brain And Behavior

I believe that human emotion is determined by the â€Å"hard wiring† of the brain. One good example is the criminal intent of particular individuals. It is actually interesting to know that anthropological research data shows that violence is an inherent conduct among the primate species (Walker, 2001). In society, criminal violence is a common occurrence and legislators have suggested that the behavior of criminals be analyzed in order to identify any psychological patterns that are consistent among these particular types of individuals.In the past few decades, neurobiologists have proposed that an individual’s condition, which encompasses empathy, morality and free will, is holistically influenced by the frequency of stimulation and assembly of the neurons of an individual. Such notion is contradictory to the concept of Cartesian dualism, which states that the brain and the mind are two independent entities that coordinate with each other.To date, the accumulation of research reports from the field of neuroscience is gradually affecting the concepts and effectivity of the justice system because of the shifting in the concept of human behavior and response to different stimuli. Neuroscience has influenced our current understanding of the multiple factors that govern violent behavior among criminals. The 19th century classic report of Phineas Gage regarding the anti-social behavior that emerged after massive damage of the prefrontal cortex of his brain from a railroad accident is now considered as the birth of the field of forensic neurology (Harlow, 1848).Today, computerized imaging of his fractured skull has shown that the autonomic and social nerve systems are the specific damages that were affected, thus resulting in a totally different individual. Such observation, together with research results gathered from war veterans, has led to the conclusion that violent criminal behavior is caused by injuries to the frontal lobe of the brain. It has t hen been proposed that injury to the prefrontal cortex of the brain causes a condition that has been coined as acquired sociopathy or pseudopsychopath (Blair and Cipolotti, 2000).It is interesting to know that there is an 11% reduction in the size of the grey matter of the prefrontal cortex among patients diagnosed with anti-social personality disorder (APD) (Raine et al. , 2000). A related observation has also been observed between intelligence and alterations in the grey matter of the prefrontal cortex. The temporal lobe of the brain has also been determined to influence an individual’s emotional response and aggression, wherein lesions in the amygdale of the temporal lobe result in an individual’s failure to recognize fear and sadness among the faces of other people (van Elst et al. , 2001).The connection between the decreased expression of the monoamine oxidase A enzyme and reactive violence has already been established (Caspi et al. , 2002). Monoamine oxidase A is responsible for the catabolism of monoamines such as serotonin (5-HT). The working hypothesis currently accepted is that the prefrontal-amygdala connection is altered, resulting in a dysfunctional aggressive and violent behavior, resulting in criminality in particular individuals. The self-control theory as proposed by Gottfredson and Hirschi (1990) couples an argument regarding the driving force behind criminality and the features of a criminal act.Gottfredson and Hirschi contend that crime is similar to other out of control and unlawful actions such as alcoholism and smoking because it generates in an individual a temporary yet immediate feeling of gratification. This kind of action is created by a condition that is characterized by low self-control. The authors claim that the condition of having poor self-control is an innate condition that is set in place during the early childhood at around 7 or 8 years of age. In relation to the mechanism behind criminality, the authors expla in that crime is a straightforward action to results in gratification in an individual.Such perception of crime is associated with a number of implications to the general theory of crime. Firstly, the general theory of crime presents that crime is an uncomplicated action that does not need any strategic preparation or intricate knowledge. Secondly, the general theory of crime is related to a number of elements that are included in the theory of routine activities because just like other uncontrolled acts, crimes are not planned and it is easy for individuals with low self-esteem to be easily motivated to commit such acts.In addition, criminality is strongly influenced by external factors such as the scarcity of easy targets as well as the presence of associates that are capable of helping or even performing a criminal act. The theory of crime by Gottfredson and Hirschi regarding the early age of 7 or 8 also entails that the longitudinal analysis of crime is not necessary and that ag e-correlated theories of crime are confusing. The general theory of crime of Gottfredson and Hirschi also considers the fundamental argument regarding age and the unlawful act.It is actually different from what is presented at general courses in criminology regarding the analysis of age-crime correlations and social factors that are related to crime. A distinction of the general theory of crime of Gottfredson and Hirschi is that the age-crime linkage is very different through time, location and culture that the age-crime correlation is irrelevant of any social explanation. Their general theory of crime also describes that criminals continue to perform unlawful acts of crime even during marriage and eventually end up as unmarried criminals.The same thing goes with offenders who are currently employed—these individuals generally continue on as offenders and the only difference after some time is that they lose their jobs. The general theory of crime of Gottfredson and Hirschi t hus presents an argument against the connection of crime with marriage and employment thus showing that a criminal is incompetent in maintaining a relationship in a marriage or a commitment to work because he is commonly known as person of very low command of his control.Their presentation of the force behind criminality is thus focused on self-control and the authors point out that most investigations regarding criminality do not include this concept. References Blair RJ and Cipolotti L (2000): Impaired social response reversal. A case of ‘acquired sociopathy’. Brain 123:1122–1141. Caspi A, McClay J, Moffi tt TE, Mill J and Martin J (2002): Role of genotype in the cycle of violence in maltreated children. Science 297:851–854. Gottfredson MR and Hirschi T (1990): A General Theory of Crime. In: Jacoby JE (ed. ): Classics of criminology, 3rd ed.Illinois: Waveland Press, Inc. Harlow J (1848): Passage of an iron bar through the head. Boston Med Surg J 13:389â €“393. Raine A, Lencz T, Bihrle S, LaCasse L and Colletti P (2000) Reduced prefrontal gray matter volume and reduced autonomic activity in antisocial personality disorder. Arch Gen Psychiatry 57:119–127. van Elst LT, Trimble MR, Ebert D, van Elst LT (2001) Dual brain pathology in patients with affective aggressive episodes. Arch Gen Psychiatry 58:1187–1188. Walker PL (2001): A bioarchaeological perspective on the history of violence. Annu Rev Anthropol 30: 573–596.

Thursday, January 2, 2020

Human Resource Management and Hr - 1030 Words

The report below sets out the importance of the HR function, explains how HR activities support the organisation’s strategy and ways HR support line managers and their staff. The HR Function is in a position to add value by proper formulation and implementations of the following activities and in turn support the organisation strategy. Recruitment and Selection Recruiting the wrong people can lead to a drop in productivity, lack of commitment, low morale, and rapid staff turnover, all of which can impact heavily on the bottom line. The Chartered Institute for Personnel and Development (CIPD) puts the cost of recruiting the wrong person at 2.5 times their annual salary, taking into account factors such as wasted salary benefits,†¦show more content†¦HR would ensure all performance issues are addressed and in a timely manner. Having HR support line managers and their staff is very important in that it plays an important part in ensuring the company achieves success. Advice Conflict in the workplace is inevitable in this day and age where employees represent many different cultures and personalities in the workplace. When such conflicts arise line managers seek advice from HR. Line Manages generally feel more confident in dealing with these kinds of conflict when they have direct access to HR support. HR will advise on performance management of staff. Advise managers on any disciplinary and grievance issues. Help with advising on how issues can be resolved amicably. Support Having a Human Resource function means there is always support for line managers when they need it. HR is there to guide in all aspects of employee development. Likewise if any employee wishes to address any concerns that they felt they could not address to their line manager HR can help resolve and aid in building those relationships. Support for Line managers and other staff in any grievance and or disciplinary process. Develop Human Resources function has an important role to play in coaching and working with line managers to help them to better understand all available tools at their disposal to develop and retain talent. Develop effective relationships and build on them. Help LineShow MoreRelatedHuman Resource Management ( Hr )1550 Words   |  7 PagesHuman Resource Management (HR) acts to serve a function which is aimed at maximizing the overall performance of a business and its employees in relation to the employer s set standards and strategic objectives. The primary focus of HR is concentrated upon the management of employees, and on the policies and systems within and outside the organisation. 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The people that run the HR department have to be knowledgeable in many capacities such as interviewing, training, accounting, and ensuring that everyone is performing their job duties in a high quality way. Recruitment of personnel is one of the main things that most think of when they hear human resource management. You can be guaranteed that anyone earning a paycheck in the building has gone through theRead MoreThe Hr Management : The Job Of Human Resource Management1146 Words   |  5 Pages1a.Personnel management is an administrative function of an organization that exists to provide the personnel needed for organizational activities and to manage the general employee-employer relationship Human resource management; The job of human resource management is to ensure that the organization has the human capital it needs to accomplish its goals. (Account management, 2009) KPMG; HR management 1.They make available the required training development any staff need right from recruitment 2Read MoreHuman Resource Management : An Hr Manager Essay805 Words   |  4 Pagesenjoy the course and I have acquired knowledge of human resource management. Appraising through Thomas Kilman conflict mode instrument (Raines, 2013), I have understood my character which is suitable for guiding employees in a company, as I have patience, teaching experience and leadership skills. Therefore, I will focus on training part as an HR senior manager in the future. In order to achieve my career target, I have found that just learn HR course is not enough, as a good trainer should haveRead MoreHr Philosophy : Human Resource Management2225 Words   |  9 PagesHR Management Philosophy â€Å"Human Resource Management is a function in organizations designed to maximize employee performance in service of an employer’s strategic objectives.† (HR Course Book (1)) Thus, â€Å"HR philosophy is basically the guiding principle behind how your HR function executes on its vision, mission and goals.† (Wikipedia) It is inclusive of recruiting, interviewing, job offering or hiring, benefits, training, retention, policy and procedures, and promotions of it’s human capitalRead MoreHr Issues : Human Resource And Senior Management2851 Words   |  12 PagesHR issues have been common in many organizations. Productivity is one of the recent issues that a certain organization is facing. The level of production matters a lot in all organizations (Eden, 2015). This is the main aspect that an organization focuses and aims to achieve in its daily operations. The organization has met challenges as it tries to sustain its performance. Productivity managem ent involves the process of monitoring and developing activities in an organization to ensure that there

Wednesday, December 25, 2019

Macbeth - Noble Soldier to Bloody Tyrant Essay - 1335 Words

Macbeth - Noble Soldier to Bloody Tyrant The purpose of tragedy is to arouse in the audience emotions of fear or pity, and to produce a catharsis-a relieving cleansing-of these emotions. Macbeth is the most horrific of Shakespeares tragedies because the protagonist commits such bloodthirsty acts. Apart from on the battlefield, however, this brutality is not evident when we first meet the hero. General Macbeth is a man of military and political importance, the heroic Thane of Glamis and potential heir to the throne of Scotland. By the end of the play he is an entirely different person than he was in the beginning. In the beginning he is a heroic, decent, and noble soldier, but by the end of the play he is a bloody†¦show more content†¦Aristotle also taught that the protagonist should face his or her fate with courage and nobility of spirit. We recognize the fall into tyranny of the deluded Macbeth, driven by an uncontrolled ambition, persuaded by an equally ambitious wife. Also, the weird sisters or th e instruments of darkness (I.iii.135) play on Macbeths tragic flaw as he makes decisions sealing his own destiny. (Their power is debatable, but he clearly ties their words to his own fate.) He may blame the witches, but he made his own choices and knew the consequences. [See the second soliloquy, Act I, Scene 7.] Macbeths tragic flaw is his vaulting ambition (I.vii.27). Macbeth first appears ambitious when he returns from battle and is greeted by the three witches. They predict that he shall be Thane of Cawdor and King of Scotland. Macbeth is rapt (I.iii.142) by the predictions of the unsightly hags and wonders how their prophecies might come to be. Although he-and Lady Macbeth-have apparently contemplated the idea before now, their prophetic words stir his ambitious soul. Shortly thereafter, when Macbeth is rewarded the title Thane of Cawdor, he contemplates the happy prologues to the swelling act / Of the imperial theme (I.iii.136-137). Yet, he is immediately cautious about risking too much direct action over theShow MoreRelatedMacbeth Honourable Violence Analysis1112 Words   |  5 PagesDistinguishable Violence Mahatma Gandhi believed that all the world’s problems can be solved without violence. But, is that the case in our world or in the world created by Shakespeare in the play Macbeth? Shakespeare’s Macbeth exhibits both honourable and dishonourable violence. Macbeth is told that he will become King and does whatever it takes to gain and keep the throne until his eventual downfall. There are numerous occurrences of violence throughout the play; there are circumstances whereRead MoreCorruption of Power - Macbeth1801 Words   |  8 PagesShakespeare’s bloody and tragic play Macbeth, written in the seventeenth century, portrays blind ambition, appearances can be deceiving and corruption of power. It follows the reasons behind Macbeth’s downfall. The play analyzes how other outside forces can easily change the path of ones desires and decisions. The witches’ intrusion, Lady Macbeth’s manipulation and Macbeth’s dark desires all interfere and manipulate Macbeth’s decisions. He goes from being praised as a noble soldier to a traitor andRead MoreEssay on Definitions of a Tragedy: Shakespeares and Aristotles1182 Words   |  5 PagesTragedy of Macbeth is a perfect mold of an Aristotelian Tragedy. It displays all eight aspects of Aristotle’s definition of tragedy. It is set mainly in Scotland, but briefly in England during the eleventh century. It illuminates the ideal plot, in which the action of the story, or Macbeth’s murder of Duncan along with his meticulous planning of other murders, takes place over the course of several days in Scotland, particularly at Macbeth’s castle in Dunsinane. Shakespeare creates Macbeth to be theRead MoreMacbeth Character Analysis1073 Words   |  5 Pagesthe Shakespeare play, Macbeth, there is a character who at first appears to be a noble and honest soldier under the reign of Duncan, but his ambition got to the best of him after hearing the three witches prophe cies. Macbeths characteristics change gradually throughout the play. His lust for power is causing him to do terrible decisions that only creates guilt and paranoia for the fallen character. Shakespeare demonstrates the impact of the change of personality on Macbeth and other prominent charactersRead More Essay on the Tyrant in Richard III and Macbeth1831 Words   |  8 PagesThe Tyrant in Richard III and Macbeth  Ã‚   In Richard III and Macbeth Shakespeare used the title characters to reveal the typical characteristics of the tyrant such as limited foresight, mental instability, paranoia, the alienation of allies, and a clearly defined persona of evilness. Both Richard III and Macbeth are noblemen that usurp the crown through treachery, deceitfulness, and murder. Their rule is short-lived, though, because the reign with fear and terror. This clearly sets themRead MoreInfluences on and Temptations for Macbeth Essay1335 Words   |  6 PagesMacbeth, once seen as the mighty and ambitious warrior and, the honorable Scottish Thane of Glamis. He was know to be genuine, honest man who is loyal to his king and would do anything to protect his country. In the play Macbeth, by William Shakespeare, Macbeth undergoes a transformation from good to evil, which brings him the crown and title, King Macbeth, but it also brings him his death. However Macbeth did not reach the transformation from a genuine, honest and mighty warrior to an evil tyrantRead MoreMacbeth Imagery Blood1442 Words   |  6 PagesBlood Imagery in Macbeth Shakespeare’s plays are well known for the richness of their imagery. This is particularly true in Macbeth and the many allusions to blood. The use of blood imagery gives the reader some foresight into what is going on in the play and how the characters are thinking and feeling. Blood is used to represent heroics on the battlefield, evil and murderous inclinations, and ultimately guilt and shame. Shakespeare uses the symbol of blood to give the readers insight intoRead MoreMacbeth Essay1696 Words   |  7 Pages 6th March 2010 Macbeth Essay Shakespeare succeeds in making his audience understand and emphasise with a tyrant. He has many methods of executing this. For example, he makes Macbeth talk to the audience, explaining what he is feeling and what his true desires are. This is called a soliloquy; he uses many other techniques and I am going to clarify what they are. In the play Macbeth uses very dramatic language to emphasise his evil ways. ‘WhoseRead MoreMacbeth Leitmotif Essay1359 Words   |  6 PagesShakespeare’s tragic play, Macbeth, follows the effects that power possesses on one’s actions and shows that clothing can’t mask one’s true self. Macbeth begins the play as a noble and loyal servant of King Duncan. He is highly regarded and has won honor through his valiant actions in battle. However, when he is bestowed with a promise of supreme power he begins his rapid descent into corruption. In Macbeth, Shakespeare uses clothing imagery to show Macbeth’s moral slide from noble to tyrant. As theRead MoreMacbeth Tragic Flaw Essay1604 Words   |  7 PagesShakespeare’s ‘Macbeth’, is ranked among the four great tragedies of the world, of ancient as well as of modern times. The concept of the tragedy is Elizabethan. These tragedies are basically tales of suffering that ultimately result in death. The protagonist in these tragedies is not only notably placed socially but is also conspicuous for his qualities of head and heart. In the tragedy, the society is largely affected by the fall of the supremacy of the central character. Like, in Macbeth, the decadence